Hi, I’m Jordan

I’m a social and influencer strategist blending agency rigor with brand-side insight to create campaigns that actually connect.

For the past 5+ years, I’ve led national CPG and lifestyle campaigns as a Senior Social Media Strategist — building influencer frameworks, running campaign-based activations, and guiding brands through the ever-shifting social landscape. Now, I’m channeling that experience into freelance and fractional partnerships that give brands direct access to senior-level expertise without the overhead.

What I Do

• Social Media Strategy & Management — channel planning, editorial calendars, analytics

• Influencer Marketing & Partnerships — from briefs and contracts to campaign reporting

• Creative Campaign Development — trend-driven ideas and frameworks that scale

• Workshops & Training — building in-house team capability and clarity

• Fractional Leadership — ongoing support as a Head of Social/Influence

How I Work

I meet brands where they are. Some need a full strategy. Others need a campaign built yesterday. Many just need someone to own the influencer space end-to-end.

My approach blends creativity with clarity: the right people, the right message, and the right metrics to prove it works. Collaborative, efficient, and always with a focus on results.

Why It Works

I’ve built programs across TikTok, Meta, YouTube, Pinterest, and LinkedIn — helping brands connect with audiences where they actually spend time.

Past campaigns have included:

• A national CPG brand influencer framework rolled out to 20+ creators

• A Big Game activation that blended earned buzz with social storytelling

• Evergreen ambassador programs that balanced cost efficiency with cultural impact

Yes, And…

Yes, I’m a strategist & I’m also someone who thrives in the messy middle where ideas meet execution.
Yes, I know my way around briefs and budgets & I also know how to spark an influencer’s creativity so the content doesn’t feel like an ad.
Yes, I’m serious about results & and I believe work should feel human, collaborative, and a little fun along the way.

Let’s Talk

If you’re looking for someone who can shape the vision and get the work done, let’s chat!